This week on #EMchat: Web Analytics

We're excited to bring the Carnegie Communications team back this week for a chat on Web Analytics with Jake Youmell.

Ever wonder how students navigate your institution's website? Curious about where they click or how long they stay on a certain page? Have you asked yourself how much a specific marketing campaign drives traffic or results in a successful call-to-action? What about how your page stacks up against the competition? This data (and so, so much more) can be found with analytics.jakeyoumell

We're so happy to have had the opportunity to partner with the Carnegie team as frequently as we have this year and Jake's willingness to jump on board for this week's chat makes us even happier. Jake's role as a Digital Marketing Specialist affords him the chance to work directly with institutions to ensure their long-term success with Carnegie's digital offerings. Like me (and many in this community), Jake has a huge interest in the intersection of technology and education. With experience in enrollment management and online marketing at Boston University, Walnut Hill School for the Arts, and Google, he's a regular contributor to the Carnegie blog and writes some really great content.

To pull from a previous post, Carnegie Communications partners with over 500 institutions annually, providing advice and solutions on all things in the educational marketing arena. To highlight just a few, the Google-certified team specializes in SEO, PPC, and display in addition to their lead generation services. They were one of our partners for our #EMchatGivesBack campaign last year, and we’re thrilled they asked us to co-host their pre-conference social for their Carnegie Conference this January.

See you Thursday at 9PM ET!

-Alex

This Week on #EMchat: Content Marketing

We’re looking forward to this week’s #EMchat focused on content marketing! With the help of our friends over at Carnegie Communications, we’re in the midst of prepping for an informative and engaging discussion.

So, what IS content marketing?

Content marketing is value-added, simply put. Content marketing provides consumers with information that’s relevant to them, that they can use in their personal or professional lives, and that will, if effective, drive them to develop a sense of loyalty and appreciation for you (an institution or company). It’s also a whole lot more, but we’ll dive into that on Thursday!

We’re lucky to have an on-going partnership with the Carnegie Communications team and are excited to have Angie Ward joining us as our guest this week—although I’m sure we’ll be seeing other familiar faces as well. Angie works with Carnegie’s digital services team, aiding clients in building their online campaigns. In addition to her many roles at Carnegie, you have probably read a decent amount of her content from Carnegie’s blog…I tweet it like crazy—it’s that good.

Carnegie Communications partners with over 500 institutions annually, providing advice and solutions on all things in the educational marketing arena. To highlight just a few, the Google-certified team specializes in SEO, PPC, and display in addition to their lead generation services. They were one of our partners for our #EMchatGivesBack campaign last year, and we’re thrilled they asked us to co-host their pre-conference social for their Carnegie Conference this January.

In short, they’re great.

See you Thursday!