Thanks again to the awesome team at Carnegie Communications for joining us for a chat where Graduate Admissions meets Digital. Check out the transcript below!
As we really start breaking into this year's #EMchat calendar, it makes sense to start strong with not only one of our favorite teams to collaborate with, but also a topic that's timely and relevant: Fall Events!
We're excited to welcome the pros at Carnegie Communications back for a chat focused on ways to encourage students to sign up and check out events happening on your campuses. You might be tracking an event as a first source for your students, but don't you really want to know the call to action that brought them to campus and why?
Just a few of the questions we'll be tossing out to get your minds going:
- Where does event marketing fall in your overall strategy? Is it a distinct element?
- What social channels are you using to promote events? Organic or paid?
- Are you leveraging your student lists for event promotion? If so, how?
You can count on the Carnegie team to be prepped and ready to talk about success stories they've seen (and been a part of), best practices, tips and ideas you might just want to try out on your own campuses.
We hope you'll join us Thursday at 9PM ET, but you can always continue--or start--this conversation with Carnegie at #NACAC16 (Booth 803 in the Exhibit Hall). Grab some #EMchat badge flair while you're there!
[We'll be sharing information weekly on our planned topic and guests, so be sure to check back often to stay ahead of the game! See the full #EMchat calendar, here]
Ever wonder how students navigate your institution's website? Curious about where they click or how long they stay on a certain page? Have you asked yourself how much a specific marketing campaign drives traffic or results in a successful call-to-action? What about how your page stacks up against the competition? This data (and so, so much more) can be found with analytics.
We're so happy to have had the opportunity to partner with the Carnegie team as frequently as we have this year and Jake's willingness to jump on board for this week's chat makes us even happier. Jake's role as a Digital Marketing Specialist affords him the chance to work directly with institutions to ensure their long-term success with Carnegie's digital offerings. Like me (and many in this community), Jake has a huge interest in the intersection of technology and education. With experience in enrollment management and online marketing at Boston University, Walnut Hill School for the Arts, and Google, he's a regular contributor to the Carnegie blog and writes some really great content.
To pull from a previous post, Carnegie Communications partners with over 500 institutions annually, providing advice and solutions on all things in the educational marketing arena. To highlight just a few, the Google-certified team specializes in SEO, PPC, and display in addition to their lead generation services. They were one of our partners for our #EMchatGivesBack campaign last year, and we’re thrilled they asked us to co-host their pre-conference social for their Carnegie Conference this January.
See you Thursday at 9PM ET!
We’re looking forward to this week’s #EMchat focused on content marketing! With the help of our friends over at Carnegie Communications, we’re in the midst of prepping for an informative and engaging discussion.
So, what IS content marketing?
Content marketing is value-added, simply put. Content marketing provides consumers with information that’s relevant to them, that they can use in their personal or professional lives, and that will, if effective, drive them to develop a sense of loyalty and appreciation for you (an institution or company). It’s also a whole lot more, but we’ll dive into that on Thursday!
We’re lucky to have an on-going partnership with the Carnegie Communications team and are excited to have Angie Ward joining us as our guest this week—although I’m sure we’ll be seeing other familiar faces as well. Angie works with Carnegie’s digital services team, aiding clients in building their online campaigns. In addition to her many roles at Carnegie, you have probably read a decent amount of her content from Carnegie’s blog…I tweet it like crazy—it’s that good.
Carnegie Communications partners with over 500 institutions annually, providing advice and solutions on all things in the educational marketing arena. To highlight just a few, the Google-certified team specializes in SEO, PPC, and display in addition to their lead generation services. They were one of our partners for our #EMchatGivesBack campaign last year, and we’re thrilled they asked us to co-host their pre-conference social for their Carnegie Conference this January.
In short, they’re great.
See you Thursday!