We're excited to invite Katy Barson (@katy_barson) to guest on #EMchat tonight as we discuss lead generation. This is a topic that I know many of us are excited about and personally, I'm anxious to learn more. To give you a bit of background...
Katy joined Hobsons (@hobsonsinc) in August 2011. She works with institutions to help them meet their enrollment goals for their non-traditional & graduate student programs through the development and implementation of digital media campaigns. Katy holds a Bachelors of Science in Technology, Visual Communications from Bowling Green State University and a Masters of Education, Higher Education Administration from the University of Dayton.
We've asked Katy to be a guest on tonight's chat for a number of reasons, but specifically because her work is directly linked to lead generation. As an Account Executive for Hobson's Media Services, Katy helps institutions in identifying and connecting with their target audience online, strategically aligning institutional digital marketing budgets, sharing knowledge of available channels and new technologies, enhancing understanding of search and display, and delivering qualified leads.
Hope you'll join us for the chat! 9PM EST.