As we really start breaking into this year's #EMchat calendar, it makes sense to start strong with not only one of our favorite teams to collaborate with, but also a topic that's timely and relevant: Fall Events!
We're excited to welcome the pros at Carnegie Communications back for a chat focused on ways to encourage students to sign up and check out events happening on your campuses. You might be tracking an event as a first source for your students, but don't you really want to know the call to action that brought them to campus and why?
Just a few of the questions we'll be tossing out to get your minds going:
- Where does event marketing fall in your overall strategy? Is it a distinct element?
- What social channels are you using to promote events? Organic or paid?
- Are you leveraging your student lists for event promotion? If so, how?
You can count on the Carnegie team to be prepped and ready to talk about success stories they've seen (and been a part of), best practices, tips and ideas you might just want to try out on your own campuses.
We hope you'll join us Thursday at 9PM ET, but you can always continue--or start--this conversation with Carnegie at #NACAC16 (Booth 803 in the Exhibit Hall). Grab some #EMchat badge flair while you're there!
[We'll be sharing information weekly on our planned topic and guests, so be sure to check back often to stay ahead of the game! See the full #EMchat calendar, here]
We can't wait for this year's 72nd National Association for College Admission Counseling's National Conference. If you haven't registered yet, no worries, there's still space! It's always great to team up with the folks over at NACAC and it's especially great when we get to tweet about things about to go down in real life! So, we'll see you this Thursday (Sept 8) at 9pm ET for our #NACAC16 chat!
With that said, here are some things to definitely check out (and know) when heading to this year's conference!
1. When Arriving! Columbus has an awesome airport transportation option called AirConnect – for $2.75 each way, attendees can get from the airport to downtown (specifically pretty close to the conference hotels downtown). The OSU properties will require a cab ride. And, the airport properties have airport shuttles.
2. Book Signings! Jeff Selingo, author of There is Life After College (see recent #NACACReads Transcript), and Dr. Frances Jensen, author of The Teenage Brain: A Neuroscientist's Survival Guide to Raising Adolescents and Young Adults will be holding book signing events on Thursday at 4:30 and Saturday at 11:15, respectively, in the Hall C Bookstore.
3. Welcome Reception! The Official NACAC Welcome Reception starts at 6:30 pm on Thursday and is definitely not to be missed--a fantastic opportunity to kick off the conference. This is followed by lots of Unofficial Events (but we'll capitalize them just because), so exhibitors...share your events!
4. The Meet Your Match game is still going strong and gives you an opportunity to meet up to 99 other conference attendees who could (and very clearly will) be your new best friends.
5. This list of restaurants via OpenTable. Seriously, all of them. Looks like Columbus has a pretty solid foodie scene!
7. Get Social! Make the most of networking opportunities both online and at the conference. Follow NACAC on Twitter, Facebook, Instagram, and Snapchat. Connect with other attendees before and during National Conference using #nacac16. Share your favorite #nacac16 moments on Snapchat using the conference geofilter, participate in the Instagram challenge, and tune in to NACAC on Facebook Live for behind the scenes footage and interviews with speakers and attendees.
Twitter: @nacac @nacac16
Facebook: National Association for College Admission Counseling
8. Connect! We just said that above, but really. Connect! Talk to someone on the other side of the desk, ask how you can make their job easier, tell them what they could do to make yours easier, share ideas, collaborate, learn, connect. This is the best opportunity of the year to make connections and contribute to this phenomenal professional community. Be a part of that conversation.
9. Check out the Exhibit Hall! Look. At. All. These. Exhibitors. Phew! Aside from the fantastic sessions, the Exhibit Hall is another great place to learn best practices, trends, and research to enhance your enrollment management strategies. I'm also biased because I'll be there in Exhibit 235, right next to the super NACAC crew. And because the Exhibit Hall is a place to learn, other Exhibitors -- share your Exhibit #s and things to look forward to!
10. Find out that your flight was "cancelled" and take a few hours to explore the city. You're here...so might as well explore a bit!
11. Say Hi to the #EMchat crew! We're all over! Presenting, Exhibiting, Learning -- we've connected online, so let's connect in real life. Stay tuned for more information on our tweet up on Thursday night!
See you in Columbus!
We're looking forward to kicking off our 2016-2017 calendar and have some great chats planned over the next few months!
If you see a topic you put forth, don't worry, we'll be in touch! :)
Other things to expect this year: Updated Posts (here) prior to weekly chats where we'll share questions, discuss resources, and introduce guests.
Below, check out our scheduled #EMchat topics (always slightly subject to change!) -- We'll update this calendar as we move through the year. Hope to see you all every Thursday at 9PM EST! Looking forward to another fantastic year of professional development and networking with the greatest pros out there!
#EMchat 2016-2017 Calendar
September 8: Prepping for #NACAC16 with the Local @NACAC16 Crew!
September 15: Promoting Fall Events & More with @CarnegieComm
September 22: No chat tonight -- See you at NACAC!
September 29: Recruitment Comm Flow & More with Jeremy Tiers @ Tudor Collegiate Strategies
October 5: No chat because it's a Wednesday, but Happy Five Years to #EMchat!
October 6: #AACRAOctober -- PPY and the Impact on Admissions Timelines
October 13: #AACRAOctober -- Fisher II and Holistic Admissions Practices
October 20: #AACRAOctober -- Gender Identity Recognition and Inclusion Practices in College Admissions
October 27: #AACRAOctober -- Professional Competencies in the Admission and EM Fields
November 3: #AACRAOctober (Yes, we know it's November) -- Prepping for the 2016 SEM Conference!
November 10: Social Media and Admissions
November 17: The Coalition Application
November 24: No Chat -- Happy Thanksgiving!
December 1: CRM and Admissions Solutions
December 8: Digital Q&A with @CarnegieComm
December 15: The State of Enrollment Management
January 5: Recruitment Events
January 12: Data (TO BE REFINED :))
January 19: Conferences and Presentation Collaboration
January 26: Enrollment Management at the Community College Level
February 2: Communication Strategies with School Counselors
February 9: Communication Strategies with CBOs
February 16: Retention and Trends Toward Success
February 23: Graduate Admission Series - Marketing and Digital Trends
March 2: Graduate Admission Series - Partnerships and Pipelines
March 9: Athletic Recruitment Across All Divisions
March 16: Recruitment and Retention of English Language Learners
March 23: Transfer Populations
March 30: Challenging the Status Quo
April -- The Crossover Month! We'll get back to you with Collaboration Dates when we solidify them!
May 4: Task Management for Enrollment Management Leaders
May 11: Careers in Enrollment Management and the Path There
May 18: Yield and Making the Class
May 25: Analytics (To be further defined!)
May 1st marks a pretty big day for students all over (at least in the media, since, you know, May 1st is now a pretty flexible date), but Decision Day still carries a lot of hype. If we think about it in media terms, this is the date when prospective students choose the institution that will help to shape the rest of their lives.
And so, it’s a bit ironic that May 1st plays a pretty big role in my life as well when it comes to the realm of enrollment management.
For the last five (which is crazy to me) years, I’ve spent my time on Capitol Hill working for both the Senate and House as an analyst and program manager, respectively, in the area of emergency preparedness and continuity. I’ve had the incredible opportunity to work with super smart people who have shaped my professional career and personal life. I’ve found great mentors and made many friends. I've also learned a lot professionally, and while my next stop isn’t in the emergency preparedness space, there are definite lessons and skills that I’ll carry forward with me.
But, it’s no secret that my passion centers around enrollment management and higher education in general. If you’re reading this and you didn’t know that, surprise!
While my actual “decision day” was about six weeks ago, May 1st marks my first day with Technolutions. I will be leaving my super-beloved Maryland behind for currently snowier pastures in Connecticut. I’m blessed to have a wife who supports all my endeavors, even though it means leaving almost all of our family (and almost all of our friends) five hours away...and selling and buying homes when she’s five months pregnant. I’m also blessed to have a son who can’t really tell me he doesn’t want to move quite yet…and another on the way who will call Connecticut his first home.
Relationships have always been at the core of all decisions I’ve made in my professional and personal lives and I’m thrilled to be able to work with a company that operates in the same way. To put this opportunity in one word, it’s exhilarating.
When considering relationships, I’d absolutely be amiss if I didn’t credit this opportunity to #EMchat. Whether it’s the knowledge I’ve gained through this community, the professional connections I’ve been able to make, or the personal relationships that have grown from those connections; this community is extraordinary and I’m so lucky to have been a part of it for almost four years now. Thanks to everyone who makes it a possibility and continues to grow the community.
With that said, I’m now in a whole new area which means so many more opportunities for meetings in real life! Give me a shout if you’re in the area, and while Scott Cline would probably say that I’m really unreliable when it comes to making coffees, lunches, or happy hours happen, I’m really trying to be better about it! I promise, I’m real.
See you soon, higher ed!