May 1st: It's Coming

May 1st marks a pretty big day for students all over (at least in the media, since, you know, May 1st is now a pretty flexible date), but Decision Day still carries a lot of hype. If we think about it in media terms, this is the date when prospective students choose the institution that will help to shape the rest of their lives.

And so, it’s a bit ironic that May 1st plays a pretty big role in my life as well when it comes to the realm of enrollment management.

For the last five (which is crazy to me) years, I’ve spent my time on Capitol Hill working for both the Senate and House as an analyst and program manager, respectively, in the area of emergency preparedness and continuity. I’ve had the incredible opportunity to work with super smart people who have shaped my professional career and personal life. I’ve found great mentors and made many friends. I've also learned a lot professionally, and while my next stop isn’t in the emergency preparedness space, there are definite lessons and skills that I’ll carry forward with me.

But, it’s no secret that my passion centers around enrollment management and higher education in general. If you’re reading this and you didn’t know that, surprise!

While my actual “decision day” was about six weeks ago, May 1st marks my first day with Technolutions. I will be leaving my super-beloved Maryland behind for currently snowier pastures in Connecticut. I’m blessed to have a wife who supports all my endeavors, even though it means leaving almost all of our family (and almost all of our friends) five hours away...and selling and buying homes when she’s five months pregnant. I’m also blessed to have a son who can’t really tell me he doesn’t want to move quite yet…and another on the way who will call Connecticut his first home.

Relationships have always been at the core of all decisions I’ve made in my professional and personal lives and I’m thrilled to be able to work with a company that operates in the same way. To put this opportunity in one word, it’s exhilarating.  

When considering relationships, I’d absolutely be amiss if I didn’t credit this opportunity to #EMchat. Whether it’s the knowledge I’ve gained through this community, the professional connections I’ve been able to make, or the personal relationships that have grown from those connections; this community is extraordinary and I’m so lucky to have been a part of it for almost four years now. Thanks to everyone who makes it a possibility and continues to grow the community.

With that said, I’m now in a whole new area which means so many more opportunities for meetings in real life! Give me a shout if you’re in the area, and while Scott Cline would probably say that I’m really unreliable when it comes to making coffees, lunches, or happy hours happen, I’m really trying to be better about it! I promise, I’m real.

See you soon, higher ed!

Alex

Digitally Driven Admissions & Data

I’m particularly excited for this week’s #EMchat because it centers on one of the things I love most, modernization and leaning forward.

In the last decade, the enrollment management world has seen a massive shift toward a serious focus on data. As admissions is the starting point for students in the college search, it really makes sense that this portion of the industry is blazing the digital path for all higher education to get on board. That’s not to say that other parts of the higher ed world aren’t on board with data and digital, it’s just my opinion that admissions leads the pack.

And to dissuade anyone from posting that I don’t know what I’m talking about because MOOCs are leading the digital advance of higher ed, my previous post makes it pretty clear that MOOCs (once again, in my opinion) are only a fraction of the #edtech movement.

This week we’ll be talking all things digital.

But, to get us started.....

[polldaddy poll=7955919]

The #EDtech Conversation

I had a really interesting conversation last night with Jake from Carnegie Communications. You all are probably pretty familiar with them by now, but if you’re not, I’d recommend (as an outsider to both the company and actual industry) getting acquainted. It’s a pretty legit team. That’s an aside…more like a forward, I guess.

Regardless, Jake and I were having a conversation about ed tech, and our conversation was (for a moment) focused on the fact that when people think “ed tech,” their minds pretty much jump to MOOCs. That’s all people were talking about in 2013. It’s pretty much all that people are still talking about—7 of the 10 most recent articles on Inside Higher Education’s technology page are on MOOCs and online learning. I get it. But ed tech goes FAR beyond this. Technology that supports education involves student tracking systems, predictive modeling, marketing, search, and an array of other tools.

While these tools might not be directly linked to learning, students won’t get to the learning part of college without many of them. And, if they do, maybe they’re learning at the wrong institution, taking the wrong classes, or are ill-prepared for the course load they’ve signed up for. I’m not suggesting that students can’t make good decisions on their own—they can and they do every day.

What I’m suggesting is that there are so many tools available to institutions that can optimize the student experience. We’re in an age of being able to build and track phenomenal relationships, effectively learn from historical data, and predict future outcomes, thus building more attainable and focused strategies. Institutions have the tools available to recruit, retain, and graduate students at greater rates. It’s just a matter of having the ability to adopt a new mindset and a willingness to try something new—even if it’s just a demo.

It’s time to start shifting the conversation from MOOCs to a more all-encompassing approach to ed tech.

Keep up with technology. Read up on trends and new products. Respect the fact that your CRM is just as important as the seats (or computers) in the classroom that it helps to fill. Spread the knowledge on your campus. Write a blog. Share an article. Take someone to coffee. Share your passion. Above all, keep your mind open—always.

Predictive Modeling WEBINAR Poll!

We're excited to be offering our FIRST webinar this Spring in tandem with the team at Rapid Insight. Topic? Predictive Modeling!

We're testing this out as we try out some concepts to incorporate in our potential UNconference(s). WHAT? Yes. We're working on it :)

As far as the webinar round table, we're aiming for late March or early April. We know this is really the middle of conference season, but we're going to make it happen!

Take the poll below to let us know which month would work best for you (and yes, "late" is now a month):

[polldaddy poll=7760633]

#EMchat 43: #CRM in #HigherEd -Tweet of the Night goes to @lesteb

#EMchat 43's discussion was about one of our favorite topics: CRM in HigherEd.  We have had a couple of chats about CRM in the past.  Check out #EMchat 4: CRM I ,  #EMchat 7: CRM II, and Alex's (@AlexMWilliams_) post: "CRM 'til the end".

Tonight's CRM chat was fast and loaded with great information.

...and now, our Tweet of the Night!

Tweet of the Night: 

Tonight's TOTN goes to one of our newbies, Bryan Lester (@lesteb), for this amazing tweet: 

[tweet https://twitter.com/lesteb/status/248963597173149698]

RT if you agree! 

Tweet of the Night Honorable Mentions:

Fuji Fulgueras (@fujifulgueras), is on a TOTN roll lately.  We loved his tweet about CRM strategy:

[tweet https://twitter.com/fujifulgueras/status/248958855604744192]

Don't forget to RT if you agree! 

-----------------------------

Stephen (@Ostendorff) is another #EMchat newbie that provided this great reminder about vendors and campus buy-in:
[tweet https://twitter.com/Ostendorff/status/248956749338521601]
Thank you to everyone who participated tonight.  Have a great weekend! Check out our calendar for upcoming #EMchats.