What a great chat last night! Check out the transcript below. All of our #EMchat transcripts can be found in our archives -- lots to learn. Thanks to our contributors this week, Ben Kohl, John McGreal, and Yolanda Norman!
After my recent post on pushing through failure, I received some really positive feedback from the higher ed community to continue pushing through—and thanks a ton for that!
I also received a few messages and emails asking what it is that makes me want to push through. Where did the motivation come from? How do you pull yourself out of a failed attempt? To clarify, my startup itself didn’t fail. Has it taken off fully? Nope. But the failure I discussed was a huge setback in my race to launch.
So to answer your question regarding what pulled me through my failure directly, Anthony, Jen, Christina, Jordan, and the random email I got that I tried responding directly to but couldn’t for some reason (whoever you are)—my startup is simply a step toward a larger end goal. Looking at it as a step in my career path rather than a career in itself allowed--allows--me to focus on the big picture. Of course, it took me a few months to actually realize this.
What’s my big picture? First impressions. That’s pretty vague, but that’s it.
In a not-so-humble-brag-kind-of-way (mostly because humble brags are actually more of a brag than a regular brag), relationships are my thing. Some people are good at accounting. Some are good at sports. Some can build the hell out of a house. I understand people. Really well. I’m also like a human CRM. I can have one conversation with a person and tell you a year later exactly what we talked about and connect them to a totally unrelated person based on a random commonality. In the end, all relationships start (obviously) with the first impression and the ability to manage that.
For many students, the college fair is that initial person-to-person impression that a prospective student has with an institution. leadpath works to improve a small piece of the puzzle. It’s a step. Other first impressions are ads, campus visits, or a simple phone call with a current student doing an admissions phone-a-thon. My big picture is to consult with institutions to improve first impressions—to make this process easier with technology and training. Each strategy is unique and each institution requires a different approach. The challenges are incredible and something that I look forward to.
The business competition was a failure, for sure. But it was only a failure in the sense that we didn’t walk away with $50K. We did walk away with really refined pitches. We walked away with over 70 conversations with institutions spanning the education spectrum. We walked away with input from a couple hundred individuals who took the time to help guide the build out. We walked away with a ton of knowledge. And for my big picture, those things are worth significantly more than the initial $50K.
If you get discouraged with a paper, a project, a business venture, or some other personal challenge, it’s easier channel your disappointment into motivation when looking at the bigger picture, the end goal.
Also, I'm a big Stephen Covey fan. His book on The 7 Effective Habits of Highly Effective People was written two years after I was born and I have read it a number of times. It's every bit as true as the day it was published.
We’re excited to be trying something new this week on #EMchat! Join us this Thursday at 9PM ET for a panel on institutional branding and marketing. We’ve pulled together a great group of professionals from across the industry to discuss best practices and trends…and it’s live!
This week’s panelists include:
Michael Wolaver, Owner of Magellan Promotions: The Collegiate arm of Magellan Promotions specializes in helping institutions find the right products to “raise awareness, increase engagement, reward and recognize achievement, and above all create excitement” for their brands. Michael is an #EMchat regular and if you’ve ever picked up an #EMchat button at a conference, he’s the man to thank. He’ll be kicking the chat off with a brief presentation highlighting the best approaches to building a brand strategy for your department.
Jeff Kallay, CEO and Cofounder of Render Experiences: We recently held a great chat with Brittney from the Render Experiences team and are excited to have Jeff join us for this panel. Jeff has become “the nationally respected authority on the emerging “experience economy” and the all-important campus visit experience.” Render Experiences works with institutions to craft campus visits that give an edge, helping them to truly stand out from the competition.
Jake Youmell, Digital Services Program Manager at Carnegie Communications: Jake is another #EMchat regular, as are the rest of the team members at Carnegie. Jake is most interested in the intersection of technology and education and brings experience from across both of those sectors with previous positions at Boston University, Walnut Hill School for the Arts, and Google. At Carnegie, he works directly with client institutions to ensure long-term success with digital solutions.
Adam Castro, VP of Enrollment Management at Bloomfield College: If you don’t know Adam, this must be your first #EMchat. According to his Twitter bio, he’s “a true believer in the sweet science of EM,” and it shows through in his understanding of where the EM industry is heading and appreciation of data in the field. Also, he’s a Dogfish fanatic and that makes him pretty awesome in my book.
Eric Nichols, Dean of Admissions at St. Anselm College: Eric is another #EMchat regular and is this week’s moderator (on the Twitter side!). He’s on the road this week meeting directly with prospective students and we’re thrilled that he’s still managed to make time to help pull this panel together!
The video panel will be moderated by Alex and Eric will handle the Twitter side of things. While we’ll have a set of questions directed to our panelists and are looking forward to their expertise, Eric will be pushing out related questions to our participants during the chat. There is A LOT going on and we’re positive that it’s going to be great!
Here are the directions for accessing the panel (make sure you mute your mic!):
Join the meeting: https://join.me/magellanpromotions
On a computer, use any browser with Flash. Nothing to download.
On a phone or tablet, launch the join.me app and enter meeting code: magellanpromotions
Join the audio conference:
Dial a phone number and enter access code, or connect via internet.
United States - Hartford, CT +1.860.970.0010
United States - Los Angeles, CA +220.127.116.116
United States - New York, NY +1.646.307.1990
United States - Thousand Oaks, CA +1.805.309.5900
Access Code 904-729-856#
By computer via internet:
Join the meeting, click the phone icon and select 'Call via internet'. A small download might be required.
We’re excited to partner up with the #CareerServChat team for our chat on August 21st to discuss how student outcomes are affecting recruitment strategies and how these two divisions can work together toward common goals.
Elizabeth Dexter-Wilson kicked this topic off on #CareerServChat’s August 14th chat and we’re looking forward to continuing the conversation!
Pulled directly from their site, #CareerServChat is a Twitter chat dedicated to engaging college students and graduates in the career development process and answering career and job related questions. The professionals facilitating #CareerServChat support the use of career services offices and resources at colleges and universities.
Here’s the transcript of the chat:
Here are the questions for tonight's chat:
Q1: How have you seen student outcomes affect your recruitment efforts? Q2: What's the collaboration level between EM/Career Services on your campus? How has this evolved? Q3: Does career services participate in EM events (open houses, admitted student day, etc.) on your campus? Q4: What information or support do you look for from your career services? What about from EM? Q5: Should any particular office be "in charge" of discussing with students the value/ROI of careers from your institution? Q6: Have you had any negative experiences stemming from the need to promote outcomes? Either from faculty or students?
And as always, feel free to bring your own questions to the party…and a drink. That’s always a necessity.
See you on Thursday!
I’m particularly excited for this week’s #EMchat because it centers on one of the things I love most, modernization and leaning forward.
In the last decade, the enrollment management world has seen a massive shift toward a serious focus on data. As admissions is the starting point for students in the college search, it really makes sense that this portion of the industry is blazing the digital path for all higher education to get on board. That’s not to say that other parts of the higher ed world aren’t on board with data and digital, it’s just my opinion that admissions leads the pack.
And to dissuade anyone from posting that I don’t know what I’m talking about because MOOCs are leading the digital advance of higher ed, my previous post makes it pretty clear that MOOCs (once again, in my opinion) are only a fraction of the #edtech movement.
This week we’ll be talking all things digital.
But, to get us started.....