#EMchat Marketing Panel - 10/9/2014

We’re excited to be trying something new this week on #EMchat! Join us this Thursday at 9PM ET for a panel on institutional branding and marketing. We’ve pulled together a great group of professionals from across the industry to discuss best practices and trends…and it’s live!

This week’s panelists include:

Michael Wolaver, Owner of Magellan Promotions: The Collegiate arm of Magellan Promotions specializes in helping institutions find the right products to “raise awareness, increase engagement, reward and recognize achievement, and above all create excitement” for their brands. Michael is an #EMchat regular and if you’ve ever picked up an #EMchat button at a conference, he’s the man to thank. He’ll be kicking the chat off with a brief presentation highlighting the best approaches to building a brand strategy for your department.

Jeff Kallay, CEO and Cofounder of Render Experiences: We recently held a great chat with Brittney from the Render Experiences team and are excited to have Jeff join us for this panel. Jeff has become “the nationally respected authority on the emerging “experience economy” and the all-important campus visit experience.” Render Experiences works with institutions to craft campus visits that give an edge, helping them to truly stand out from the competition.

Jake Youmell, Digital Services Program Manager at Carnegie Communications: Jake is another #EMchat regular, as are the rest of the team members at Carnegie. Jake is most interested in the intersection of technology and education and brings experience from across both of those sectors with previous positions at Boston University, Walnut Hill School for the Arts, and Google. At Carnegie, he works directly with client institutions to ensure long-term success with digital solutions.

Adam Castro, VP of Enrollment Management at Bloomfield College: If you don’t know Adam, this must be your first #EMchat. According to his Twitter bio, he’s “a true believer in the sweet science of EM,” and it shows through in his understanding of where the EM industry is heading and appreciation of data in the field. Also, he’s a Dogfish fanatic and that makes him pretty awesome in my book.

Eric Nichols, Dean of Admissions at St. Anselm College: Eric is another #EMchat regular and is this week’s moderator (on the Twitter side!). He’s on the road this week meeting directly with prospective students and we’re thrilled that he’s still managed to make time to help pull this panel together!

The video panel will be moderated by Alex and Eric will handle the Twitter side of things. While we’ll have a set of questions directed to our panelists and are looking forward to their expertise, Eric will be pushing out related questions to our participants during the chat. There is A LOT going on and we’re positive that it’s going to be great!

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Here are the directions for accessing the panel (make sure you mute your mic!):

Join the meeting: https://join.me/magellanpromotions

On a computer, use any browser with Flash.  Nothing to download.

On a phone or tablet, launch the join.me app and enter meeting code: magellanpromotions

Join the audio conference:

Dial a phone number and enter access code, or connect via internet.

By phone:

United States - Hartford, CT   +1.860.970.0010

United States - Los Angeles, CA   +1.213.226.1066

United States - New York, NY   +1.646.307.1990

United States - Thousand Oaks, CA   +1.805.309.5900

Access Code   904-729-856#

Other international numbers available

By computer via internet:

Join the meeting, click the phone icon and select 'Call via internet'. A small download might be required.