This Week on #EMchat: Enhanced iBooks & New Recruitment Tools
One thing I love about #EMchat is the fact that we get to learn something new each week. We get to see innovative tools in the field and connect with people we may have not known about before. I'm excited to say that one of these companies is Tosler. This week we'll be welcoming Jake Mueller, co-founder and VP to talk about enhanced iBooks and new recruitment tools. We've got a great round of questions planned and are looking forward to seeing what your institutions are using and how your tools have transformed over the last few years. Join in at 9PM ET this Thursday for the conversation! We asked the Tosler team to pull together some thoughts for the post below -- it's a great read!
The world of College Viewbooks is changing. Prospective students are growing up surrounded by technology. They surf the web, read on their devices, and share their lives, all on mobile. These actions center on digital content. They consume digitally. It’s a foreign concept to us old folks, but it’s their world. When the 1 to 1 program was implemented in LA, Students overrode the social media restrictions built by adults. In one day.
As a result, Higher Ed institutions must shift to digital content to reach the up and coming generation. Producing a digital viewbook is the best way to start. There are currently over 10 million iPads in primary-secondary education, 94% of tablets in education are iPads, and the number of 1 to 1 programs is exploding. Not only are these numbers impressive, they are already outdated as of the writing of this article. Some institutions have turned to mobile apps to fill the digital viewbook role (U of Dayton, U of Chicago). With enhanced iBooks, however, converting to digital is not only more affordable, but it is also quicker than producing/out-sourcing a mobile app. Additionally, using enhanced iBooks provides access to the intuitive and popular iBookstore. Many high school students use the iBookstore already for textbook curriculum and general reading. Thus the tech-savvy college reaches the student on their own turf and displays an important generational awareness.
Typical print publications are expensive, less engaging, and provide no analytics. You print the material, mail it off, and never know how many students open the front page or toss it in the trash. With enhanced iBooks, you receive measures of engagement and measures of downloads. Armed with these analytics, colleges can study the effectiveness of their recruitment campaigns or college fair attendance. Real figures for real ROI.
Ultimately high school students eat, live, breath digital. And if they don’t already, they will be in a year. Every Institution of Higher Learning must meet their recruits on mobile. It’s a fact, not a question. The question is, how? Enhanced iBooks.